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This article was published on January 21, 2013

    Marketing analytics firm Adometry nails down $8m to accelerate product development, recruit and expand

    Marketing analytics firm Adometry nails down $8m to accelerate product development, recruit and expand
    Jamillah Knowles
    Story by

    Jamillah Knowles

    Jamillah is the UK Editor for The Next Web. She's based in London. You can hear her on BBC Radio 5Live's Outriders. Follow on Twitter @jemi Jamillah is the UK Editor for The Next Web. She's based in London. You can hear her on BBC Radio 5Live's Outriders. Follow on Twitter @jemimah_knight or drop a line to [email protected]

    Texas-based marketing analytics firm Adometry has secured an $8 million round of financing to fund recruitment and expansion into new territories.

    The round was led by Shasta Ventures with participation from Austin Ventures and Sierra Ventures. In addition to the funds, Jason Pressman of Shasta Ventures will join the company’s board of directors.

    Adometry says that the money will be used to speed up the development of its Attribute platform which allows marketers to analyze and organise the performance of their cross-channel campaigns. (You can see an explanation of how Attribute works on the company’s video here.)

    attribution screen adometry

    Adometry is known for combining and interpreting sources of big data that were previously siloed or separated to create a more integrated view of campaign results.

    The firm has a SaaS-based attribution platform which, the company says, processes tens of billions of points from online and offline media channels.

    Adometry is privately held and along with Sierra Ventures, Austin Ventures and Shasta Ventures it is also backed by Stanford University.

    Image Credit: 401(K) 2013 / Flickr

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