Natt GarunUS Editor
Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She previously wrote for Digital Trends, Business Insider, and Gizmodo. Facebook | Twitter | Google+
We’re not saying Jay Z’s Tidal crew was responsible… but it seemed just a little opportune that Madonna’s scheduled premiere of her new music video on Meerkat miserably failed today.
Yesterday, Madonna teased that her “Ghosttown” video would debut in full on Meerkat at 10 a.m. PT. Her Meerkat page counted down the hours and minutes until the feed went live.
However, when users visited the page right before the premiere, they were met with either a blank or 500 error page.
I’m on Meerkat for the Madonna video premiere. It’s a #Ghosttown.
— Stefan Mreczko (@stefanmreczko) April 7, 2015
This Meerkat / Madonna / Ghosttown thing is similar to a Madonna show, you’re expecting it to start at a certain time but is invariably late
— LOИDOИLAUREИCE (@LondonLaurence) April 7, 2015
We contacted Meerkat for details, but CEO Ben Rubin tells us he’s not ready to comment just yet.
Madonna’s Twitter account did not explain the error, but did say the full video would be premiering tomorrow. We’re guessing this time, it’ll just be available on YouTube, VEVO and wherever music can be found. Or perhaps she’ll remember that thing she put her name on a week ago?
Full video and exclusive behind the scenes from “Ghosttown” coming tomorrow… https://t.co/OOosVp7OQx — Madonna (@Madonna) April 7, 2015
Update 4/7/15 at 7 p.m. ET: Meerkat CEO Ben Rubin tells us that “there [were] no scalability issues,” and a new stream is live for Madonna’s premiere tomorrow at the same time of 10 a.m. PT. Fingers crossed for smooth sailing this time!
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