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This article was published on January 26, 2015

    Look to Pokémon for inspiring logo ideas

    Look to Pokémon for inspiring logo ideas
    Napier Lopez
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    Napier Lopez

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    Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow him on Twitter.

    Have you been working on a startup, but are having trouble coming up with a name and/or logo? Perhaps you should look at Pokémon for inspiration.

    That’s what Pictogram – a design firm based in San Francisco – did when it created brand identities for a variety of Pokémon.

    For instance:

    pika-273

    Often called the impulse that powered a generation of Electronic Dance Music artists, Pikachu makes unparalled beat computers and synthesizers. Some say it has sparked a revolution in music!

    Or:

    cubone-400

    Fresh threads from sustainable sources is what the hip clothing label Cubone is all about. Originally started as a bespoke clothing shop in Brooklyn, Cubone is now a well known global brand for edgy harp artisanal clothes.

    Aside from the nifty logos, who’d have thought so many Pokémon names would sound like actual startups? Check out the rest of the designs and descriptions over at Pictogram.

    Pictogram [via Fast Company]