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This article was published on July 8, 2015

Logitech gets a new logo and design focus to add spice to its brand

Logitech gets a new logo and design focus to add spice to its brand
Owen Williams
Story by

Owen Williams

Former TNW employee

Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

Logitech probably isn’t a name you associate with beautiful products, but the company hopes you will.

Today the company has announced a new logo and brand identity intended to bring a “colorful new attitude” to its products.

Logi-Product-Teaser

A new label, “Logi,” will appear on future products and Logitech hints that there will be “surprises” in new product categories.

It’s also hired ex-Nokia design chief Alastair Curtis, its first Chief Design Officer, to put “design at the core” of its products for the first time.

Say Hello To The New Logitech [Logitech]