Story by
Owen Williams
Former TNW employeeOwen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.
Logitech probably isn’t a name you associate with beautiful products, but the company hopes you will.
Today the company has announced a new logo and brand identity intended to bring a “colorful new attitude” to its products.
A new label, “Logi,” will appear on future products and Logitech hints that there will be “surprises” in new product categories.
It’s also hired ex-Nokia design chief Alastair Curtis, its first Chief Design Officer, to put “design at the core” of its products for the first time.
➤ Say Hello To The New Logitech [Logitech]
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