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This article was published on December 9, 2010

LeWeb Announces its 1st Prize Winner: Everybody

LeWeb Announces its 1st Prize Winner: Everybody
Courtney Boyd Myers
Story by

Courtney Boyd Myers

Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and .

It feels like kindergarten tonight at LeWeb, when Loic Le Meur announced the 1st Prize winners tonight in Paris. Why? Because everybody wins! 1st Prize for Virality went to Paper.li; 1st Prize for Technology  to Waze and 1st Prize for Originality to Super-Marmite.

While we are all left feeling warm and fuzzy, the “everybody wins” angle is slightly demeaning to those who won. The big award tonight was clearly the Start-Up Audience Choice Award. Out of the 16 companies who competed, the 2010 Start-Up Audience Choice Award was awarded to CityM, a peer-to-peer car sharing system, who could use some help with SEO.