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This article was published on September 9, 2014

Some last thoughts on the iWatch, before we find out what it is

Some last thoughts on the iWatch, before we find out what it is
Boris Veldhuijzen van Zanten
Story by

Boris Veldhuijzen van Zanten

Founder & board member, TNW

Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and pr.co. Boris is very active on Twitter as @Boris and Instagram: @Boris.

We only have a few hours left after seemingly endless speculation about the possibility of Apple launching a watch or wearable device. In a few hours, we should know the truth.

Here are some of our own observations and a few links to influential Apple watchers. Will be a lot of fun to revisit this post later and see who was right about what.


The New York Times reports that U2 will play an important part at the event. That would imply there will be an important music component to an iWatch:

Extending a decade-long connection with Apple, U2 will play a significant part in Apple’s event, which will be held at a performing arts center in Cupertino, Calif., the company’s home base, according to three people briefed on its plans. In addition to performing, the band will reveal an integration with Apple’s products that is connected to its next album, which is expected to come out by the end of the year, according to these people, who spoke anonymously because the band’s appearance — and its deal with Apple — is supposed to be a surprise.

“It must be excellent at something else”

John Gruber reflects on the event with some predictions about the iPhone but also a very interesting theory about the iWatch:

But there will be something, or several somethings, that will cause it to be misunderstood by those who are only able to frame new creations in the context of what came before them. Apple’s watch won’t fit in an existing mold. It won’t be a phone on your wrist. It won’t be a watch as we know it. We already have excellent phones. We already have excellent watches. For the Apple watch to be worth creating, it must be excellent at something else.

What role will Apple.com play?

The Apple site has a cryptic message on its countdown page:

Screen Shot 2014-09-09 at 10.41.49

In the past Apple’s website never played a role in the keynotes. The Store would be shut down ahead of the event and re-open afterwards. Some keynotes would be streamed from a page on Apple.com, but that would be about it.

Now Apple redirects all traffic to its homepage to a countdown page and promises to show ‘a whole lot more’ on the site. Will the site be updated as new products are announced onstage? It would distract from the keynote itself, but it could be a great multimedia experience.

I’ll take six!

My own prediction from a year ago in which I explain why I would buy six or more iWatches if they were announced:

What if Apple launched the iWatch as a health and medical tracking device. You might have picked up the flu, and not even know it. But your iWatch detects it, two days before any symptoms start showing, by using these non-invasive sensors. Your doctor has an iPad with a special patients monitoring app, and can send you a push notification with some advice (“better cancel your meetings for the next 7 days!”) or even direct you to the nearest pharmacy to stock up on some medicine.

Not an ‘iPhone on your arm’

Apple didn’t announce the iWatch then, but most likely it will today. And if you are still thinking ‘why do I need an iPhone on my arm?’ you should also read ‘Apple understands the difference between a pocket watch and a wrist watch‘:

The iWatch might at first disappoint. Just like some people claimed the iPad was nothing but a large iPod Touch, some people will tell us the iWatch is nothing but an iPhone for your arm.

Media hype

And to manage your expectations even more this is what ABC News teases:


Tomorrow Apple will make a groundbreaking announcement – and ABC’s David Muir will be the only anchor with exclusive access as it happens

Excited yet? What do you think Apple will announce? Lets discuss it in the comments…

Don’t miss: 8 Apple keynotes that shook the tech industry

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