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This article was published on March 25, 2015

Kickstarter breathes new life into old project pages with Spotlight

Kickstarter breathes new life into old project pages with Spotlight
Napier Lopez
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Napier Lopez

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Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow him on Twitter.

Crowdfunding platforms have helped launch many a product, but what happens to campaigns after they’re over? Kickstarter wants to keep you coming to its site with a new feature called Spotlight.

Rather than remain a relic of a product’s pre-funded past, pages for successfully funded campaigns can now be converted into full-on product showcases.

This includes a number of editing tools, allowing you to use a large featured background image, add direct buy links or show off a timeline of a product’s past and future.

Of course, most successfully funded projects have dedicated homepages of their own, but a lot of people still refer to a project’s campaign page for news and information.

For Kickstarter, on the other hand, it help content more relevant, as well as drive more eyeballs to its site.

Introducing Spotlight [Kickstarter]