The party is ON! Join us at TNW Conference 2021 in Amsterdam for face-to-face business!

The heart of tech

This article was published on December 11, 2013

    Japan has overtaken the US as the world’s biggest spender on mobile apps

    Japan has overtaken the US as the world’s biggest spender on mobile apps Image by: AFP/Getty Images
    Jon Russell
    Story by

    Jon Russell

    Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

    US-LIFESTYLE-GAMING-HEALTHY EATINGJapan has overtaken the US to become the world’s biggest spender in mobile app stores for the first time, according to a report from the Wall Street Journal.

    Citing data from analytics firm App Annie, the Journal says that, during October, Japanese smartphone and tablet owners spent over 10 percent more in the App Store and Google Play Store than their US equivalents.

    Mobile games are the primary focus for app spending in Japan — which was 40 percent lower than that of the US last year. Japan is also notable as the first market in the world where spending on Google Play is on parity with the App Store. No wonder, then, that Google’s newly-introduced Google Play gift cards are available in up to ¥20,000 ($195) per card.

    ➤ Japan Tops World In Mobile Apps Revenue [Wall Street Journal — paywalled]

    Image via Saul Loeb/AFP/Getty Images