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This article was published on February 17, 2015

    iZettle launches its first free entry-level Chip & PIN card reader

    iZettle launches its first free entry-level Chip & PIN card reader
    Ben Woods
    Story by

    Ben Woods

    Europe Editor

    Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

    Taking mobile payments if you’re a truly independent retailer can be a bit of a laborious process, and while the likes of Square, Payleven and iZettle have eased that pain somewhat, there’s still a financial outlay required if you want to take Chip and PIN payments using a card reader.

    Today, however, iZettle has unveiled its ‘Lite’ card reader, which is available to businesses in the UK, Sweden, Norway, Denmark, Finland, Spain, Germany and the Netherlands.

    iZettle_Lite_card_reader_front

    The new Lite reader is free for any small businesses, and connects via a cable to Android and iOS smartphones and tablets. Clearly, while it doesn’t attract any charge, iZettle is still hoping that the companies grow to a sufficient size as to need its more feature-equipped paid-for Card Reader Pro; it’s a win-win for both sides really, as growing sales increase overall profitability for both parties.

    Getting new businesses in at the ground level with no upfront cost, therefore makes sense.

    iZettle