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This article was published on June 4, 2012

    ividence raises $4 million for email ad exchange platform

    ividence raises $4 million for email ad exchange platform Image by: Carsten Reisinger - Fotolia
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    Paris, France-based email advertising technology company ividence has secured $4 million in Series B financing in a round led by Omnes Capital (formerly Credit Agricole Private Equity), with participation from existing investor A Plus Finance.

    Founded in 2008, ividence operates what it calls a ‘stand-alone email ad exchange’ that basically connects advertisers and list owners with a platform that uses behavioral targeting to run better email ads.

    Ad exchanges have long existed for display and search ads, but this is indeed the first platform of its kind we’ve seen for email advertising (which is apparently not that different from owning a dog).

    Already, ividence says it monetizes more than 50 million email addresses in France and in the United States.

    With the fresh capital, the company hope to make waves in the United States – it current employs 11 people in offices in New York and San Francisco but aims to expand its presence stateside significantly.

    Ividence was co-founded by former Viadeo COO Eric Didier and SantéVet founder Eric Prigent.