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This article was published on August 24, 2012

    Like clockwork: We talked to the striking woman behind the minimalist, multi-touch Mutewatch (video)

    Like clockwork: We talked to the striking woman behind the minimalist, multi-touch Mutewatch (video)
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    Yesterday at the Media Evolution conference in Malmö, Sweden, I learned about a fledgling Stockholm-based consumer electronics company that produces and sells a sweet minimalist wristwatch with a swipeable touchscreen.

    Baptized the Mutewatch, the watch comes with a rubbery wristband and a seamlessly integrated LED display that tells you the time with a simple tap of the finger or by flicking your wrist.

    The waterproof watch only has 3 basic functions: a clock, an alarm that has no sound but wakes or alerts you through long or short vibration pulses, and a timer.

    The watch is well-designed and quite light (it weighs about 40 grams). You can see it in action in the video below.

    The battery is built-in but can be recharged thanks to an integrated USB connector. It lasts about 4 days depending on your usage.

    The Mutewatch is priced 199 euros/pounds or $259, and ships to 45 countries.

    At the conference, I had a chat with the lovely and impressive Mai-Li Hammargren, who co-founded Mutewatch after getting the initial idea while studying at Stockholm’s School of Economics. Now a team of 7, it took them a couple of years to get to mass production mode, but the company has already sold approximately 10,000 of the first-generation Mutewatches.

    In fact, I bought one from her for myself yesterday.