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The heart of tech

This article was published on July 5, 2011

Israeli firm launches the first ever creative campaign on Google+

Israeli firm launches the first ever creative campaign on Google+
Brad McCarty
Story by

Brad McCarty

A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty. A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty.

Say you’re a young creative agency, looking to make your mark. How do you do it? You create a viral-ready campaign, based on the hottest topic of the day. In this case, that agency is pH Creative out of Israel, and that topic is Google+.

pH saw the hugely increasing demand for Google+ invitations, and the company had heard about a workaround that would allow you to invite people by tagging them in a photo. So pH went to work creating an image that was nothing more than an invitation, then tagging anyone in the marketing industry who dropped them an email requesting to be invited.

The rest? It worked out like this:

If you’re asking us, it’s absolutely brilliant. What a way to take advantage of obvious demand and gain a few great contacts in the process. Well played, pH. Well played indeed.