Last week, after the iPhone 4S was announced, without a new body style but still sporting impressive internal upgrades and a brand new voice control feature called Siri, some analysts were ‘disappointed’. If you’re a follower of Apple news, especially of its hardware releases, this probably didn’t come as much of a surprise.
These analysts have little understanding of how Apple works or of the draw that its products have for the general public at large, not just for the technorati that were miffed about the exterior appearance of the phone not changing. Apple appeals to people based on what its devices can do and how they work, which is ‘everything most people need to’ and ‘well’.
This reputation for reliability and for being incredibly easy to use drives the market at large towards Apple as a brand. The amount of people that were truly ‘let down’ by the fact that there was not an external casing are a mere drop in the bucket compared to the millions that pre-ordered and the millions that are likely to get out to an Apple store this weekend to purchase iPhones.
Supporting this is a statement from AT&T that it is set to double its record of iPhone activations in a single day:
As of 4:30 pm ET today, AT&T had already activated a record number of iPhones on our network – and is on-track to double our previous record for activations on a single day. These record volumes may produce slower activations for some customers, though our systems continue to run at record levels.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
Sprint’s Product Chief,Fared Adib also issued this statement:
Sprint today reported its best ever day of sales in retail, web and telesales for a device family in Sprint history with the launch of iPhone 4S and iPhone 4. We reached this milestone at approximately noon CT/1pm ET. The response to this device by current and new customers has surpassed our expectations and validates our customers’ desire for a truly unlimited data pricing plan.
It looks like shareholders liked what they were seeing about the launch as well, as Apple ended up closing up over 3% at a record high of $422.
Hopefully this will put an end to the talk about how ‘disappointing’ this iPhone release is, at least for now. See you next iPhone release, analysts.
Get the TNW newsletter
Get the most important tech news in your inbox each week.