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This article was published on February 10, 2017

Investors Snap up the wrong stock


Investors Snap up the wrong stock

In a case of mistaken identity, potential investors in Snap Inc, the company behind Snapchat, just caused a windfall for a tiny start-up instead.

When Snap made the details of their IPO public on Feb 2, it caused a flurry of excitement. Potential investors began snatching up shares in SNAP Interactive Inc, which rose by 164-percent in four days, according to Bloomberg.

The one problem? SNAP Interactive has nothing to do with Snapchat.

SNAP is a communication software start-up based in New York. It specializes in creating online chat rooms, like Camfrog, Tinychat, and Paltalk. A mutual desire to find new ways for people to communicate is the only thing the two companies have in common.

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SNAP has so far been silent on their newfound popularity. Their last press release was about integrating a dating feature into one of their apps.

Snap Inc, meanwhile, said in its SEC filing that it plans to put its shares up for sale “as soon as practicable.”

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