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This article was published on June 17, 2011

Intel’s new campaign: You’ve never seen YouTube quite like this

Intel’s new campaign: You’ve never seen YouTube quite like this

We previously wrote about Intel turning your Facebook into a museum piece and now they’re back with an impressive interactive Youtube video experience called ‘The Escape’. It works by bringing the user completely into the story, with the option to connect with Facebook to further personalise the video and bring your friends in to help you save the femme fatale.

This is a YouTube experience quite unlike any other, as they have turned the takeover into a complete gaming experience, adding in user interaction along the way such as firing at assailants, combining keys to unlock a door and lots of other cool content that we’ll let you discover for yourself. This is certainly the most complex YoutTube takeover I’ve come across, and the most engaging, interactive experience offered to the user. One downside is that the channel is incredibly slow to load and seems to buffer quite a lot during gameplay. This is to be expected with something of this scale and as it’s so newly launched you would expect them to iron out these few bugs over the next few days.

Commenting on the campaign, Stephanie Gan from advertising and digital at Intel Asia Pacific says, “We wanted to connect with consumers in a personal, engaging and interactive way while demonstrating the visual capabilities of the 2nd Generation Intel Core processor family. While YouTube offered the perfect stage for creating this experience, it was important to make some of the interactions social with Facebook integration. Just as Intel’s 2nd Generation Core processors transform your computing experience, this campaign will transform the way you look at the YouTube platform. You’ve never seen YouTube quite like this,” she added.

You can access the full video experience here, or check out the trailer below.

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