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This article was published on January 7, 2016

Instagram’s new daily Spotlight challenges Twitter Moments

Instagram’s new daily Spotlight challenges Twitter Moments
Nate Swanner
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Nate Swanner

Former Reporter, TNW

TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.

Instagram’s Spotlight compilations are becoming a standard item, according to a report from TechCrunch.  Starting this week, the company is making compilations for just about any topic.

Spotlights are all video posts, strung together to make a long-form piece on a given topic. It’s not certain which hashtags the Instagram team will choose, but it’s safe to say trending items will get some attention.

instagram-spotlight
Credit: TechCrunch

It’s a nifty way to pinch a bit of thunder from Twitter’s Moments, and is a lot like Tumblr’s similar feature in search. Like both platforms, any content the Instagram team uses is attributed to its creator.

If you’re not seeing the feature yet, give it some time. Instagram appears to be rolling it out incrementally.

Instagram Goes Beyond The Feed With Everyday Spotlight Compilations [TechCrunch]

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