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This article was published on October 17, 2013


    IM-style email app Ping is now called Hop after a naming dispute – with a golf club company

    IM-style email app Ping is now called Hop after a naming dispute – with a golf club company
    Martin Bryant
    Story by

    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    HopPing, the app that reimagines email as an IM-style activity (read our full review) has today relaunched under the name Hop after receiving a cease-and-desist letter from the maker of Ping golf clubs. We’re not sure how anyone could confuse golf clubs with an app, and we don’t know if Ping attempted the same challenge when Apple launched its failed social music service of the same name. Either way, Hop is a nice enough alternative.

    The app has been updated with an improved Compose interface, automatic profile photo sync, faster message loading and more. While there’s still a Mailbox-style queuing system in place for new users, Hop promises to let people in as quickly as possible. But it can’t help you get a hole-in-one.

    ➤ Hop