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This article was published on July 14, 2015

    Lena Dunham is starting an email newsletter: Will Lenny Letter be the new Goop?

    Lena Dunham is starting an email newsletter: Will Lenny Letter be the new Goop?
    Mic Wright
    Story by

    Mic Wright

    Reporter, TNW

    Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.

    I hate read Goop, Gwyneth Paltrow’s weekly pill of aspirational email awfulness. I sucked down the horror of it like a tick engorged not with blood but health food fads and hippy babble. But the thrill of that is gone. I need a new hit.

    Sing hosanna or maybe “Hannah” for the arrival of Lena Dunham’sLenny Letter, an email newsletter from the ‘Girls’ creator and the show’s executive producer Jenni Konner (hence the ‘Lenny’ portmanteau).

    Only, I actually like Dunham a lot, despite the tendency of Twitter and other social media sites to storm at her most minor utterances. I also like ‘Girls’. So sue me. Actually, don’t, I have nothing…

    Despite Dunham telling BuzzFeed that the newsletter will deliver “contemporary feminism” to your inbox and eventually be paid for by affiliate links, we’ll have to wait and see what that’ll actually mean.

    Still, it’s safe to say it’ll provide fodder for a thousand entertainment journalists with her Twitter account on perpetual refresh.

    It’s launching in the fall but you can sign up now. And don’t forget to get your tech kicks with TNW’s newsletter here.

    Lenny Letter

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    Image credit: Lenny Letter