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This article was published on October 28, 2011


    How PepsiCo is innovating through technology startups [Video]

    How PepsiCo is innovating through technology startups [Video]
    Hermione Way
    Story by

    Hermione Way

    Founder Newspepper.com & Techfluff.TV. Loves social media, video on the Internet. Loves travel & pickled onions Founder Newspepper.com & Techfluff.TV. Loves social media, video on the Internet. Loves travel & pickled onions

    What is a drinks company doing in the startup world? PepsiCo has been active in the technology and entrepreneurship world for a couple of years with mass branding at SXSWi and also launching the PepsiCo 10 Europe. It’s also joining forces with PeopleBrowsr social media incubator and teamed up to put on an event about big data this week. Bonin Bough, Pepsi’s Director of digital and social media tells me why Pepsi looks to innovate through technology and startups.