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This article was published on March 15, 2015

How Grindr built a niche hit with no VC funding and word-of-mouth growth

How Grindr built a niche hit with no VC funding and word-of-mouth growth
Martin Bryant
Story by

Martin Bryant

Founder

Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

While Tinder is often celebrated as the big hit dating app, Grindr has been serving its own niche audience of gay men for six years now and made a cultural impact along the way.

Bootstrapped with no VC funding and fuelled by word-of-mouth growth, Grindr is a great example of an company that has made a big impact on its own terms. At SXSW, I spoke to LA-based founder and CEO Joel Simkhai about the story of his business. You can listen to the conversation below.