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This article was published on March 15, 2015

How Grindr built a niche hit with no VC funding and word-of-mouth growth


How Grindr built a niche hit with no VC funding and word-of-mouth growth

While Tinder is often celebrated as the big hit dating app, Grindr has been serving its own niche audience of gay men for six years now and made a cultural impact along the way.

Bootstrapped with no VC funding and fuelled by word-of-mouth growth, Grindr is a great example of an company that has made a big impact on its own terms. At SXSW, I spoke to LA-based founder and CEO Joel Simkhai about the story of his business. You can listen to the conversation below.

 

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