The heart of tech

This article was published on March 1, 2012


    How colorful typography brought beauty and pride to a Brazilian slum

    How colorful typography brought beauty and pride to a Brazilian slum
    Anna Heim
    Story by

    Anna Heim

    Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie with a love for technology.

    Did you know that graffiti could be used to do good? The Spanish art collective BoaMistura does, and its recent project in Brazil is both beautiful and meaningful.

    Spotted by VisualNews, the project took place in a Brazilian slum near São Paulo, the favela of Vila Brasilândia. While it only took a short period of time to complete, it had longlasting effects on the local community, starting with its visual impact.

    As you can see on the pictures below, the collective used perspective typography to give narrow streets a stunning makeover:

    While the results look great, eye candy is only a small part of the project. As you may have noticed, its word selection is quite telling, ranging from ‘beauty’ (beleza) to ‘sweetness’ (doçura) and ‘love’ (amor). Yet, the most important of them all could be ‘pride’ (orgulho).

    Beyond urban art, the purpose of this intervention was to create a sense of proudness in the local community. This is why inhabitants were directly involved in the paintings they now live with; to convey its meaning, this work had to be their own.

    ➤ BoaMistura’s photo gallery