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Andrii Degeler
Andrii is the Head of Media at TNW, with over a decade of experience in covering the European tech ecosystem. Talk to him about new and exci Andrii is the Head of Media at TNW, with over a decade of experience in covering the European tech ecosystem. Talk to him about new and exciting developments in tech, especially those involving vastly underreported industry niches and geographies.
Gradually expanding into the lifestyle category, Hipstamatic has launched its completely revamped Print Lab store, allowing users to print their photos on wood, metal, canvas or bags made of reclaimed materials from the US Military.
The maker of the creative mobile photography app that resembles analog cameras by allowing users to change “film” and “lenses” is now willing to bring your photos right to your living room.
Apart from paper prints, t-shirts and iPhone cases that Hipstamatic has been selling for some time, in the new Print Lab you can see all sorts of unusual materials to have your mobile photographs applied to, which are divided into Home and Travel collections.
The Home collection, produced in collaboration with Color Services, consists of wood, canvas and metal surfaces of different sizes where you can print any photo you want (not necessarily taken with Hipstamatic). The cheapest print on a canvas scroll will cost you $69.95, while the price of the most expensive option, which is the biggest stretched canvas, reaches $249.95.
The Travel collection is made of reclaimed US Military material by Chicago-based Defy Bags and includes iPad and iPad Mini sleeves, as well as printed totes, weekender bags and briefcases. The price range is much wider here, as a sleeve would cost you $39.95 and a weekender bag $439.95.
Both new collections are currently shipping to the US only, as Hipstamatic promises to start international shipments in early 2013.
Apart from printing activities, the company recently expanded its Snap magazine for iPad by releasing it for iPhone and Web. Both this and opening of the Print Lab can be seen as a logical move in line with the strategy voiced by Hipstamatic’s CEO Lucas Buick back in August, after the company laid off all but 5 its core staff. Buick then defined Hipstamatic as “a lifestyle and culture brand that happened to make software.”
Image credit: AFP / Getty Images.
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