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This article was published on December 20, 2013


Hey Facebook, chat app Line is introducing video ads that users will be paid to watch

Hey Facebook, chat app Line is introducing video ads that users will be paid to watch
Jon Russell
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Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

Line_LogoFacebook’s move towards video ads raised concern among users this week, but what if you were paid to watch them? That’s a concept that Line, the messaging app from Japan with 300 million registered users, is putting to the test next year.

The company announced today (in Japanese) that it will introduce ‘Line Free Coin’ services to Android users in seven Asian countries from mid-January. Essentially, it will allow users in Japan, Taiwan, Hong Kong, Thailand, Indonesia, Malaysia and Singapore to earn Line Coins, the company’s virtual currency, by watching promotional videos from Line partners (we don’t know the rate of pay yet).

A spokesperson tells us the feature is another way companies can promote themselves, while giving users a chance to earn virtual cash to spend on sticker packs, Line games or other digital content. Seems like a decent deal to us, assuming the content selection is relevant, of course.

➤ Press release in Japanese

Related: Line raises $500,000 for Philippines typhoon victims by selling ‘charitable’ stickers