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This article was published on July 29, 2015

In Russia, Windows 10 is a hot starlet and Edge is her hunky boyfriend

Mic Wright
Story by

Mic Wright

Reporter, TNW

Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.

Windows 10 is out and Microsoft is promoting it in Russia with this rather strange cartoon ad.

In it, Windows 10 is personified by a paparazzi-plagued starlet and the new Web browser Edge is her muscular boyfriend. Meanwhile the music sounds like Fallout Boy have been moonlighting as jingle composers.

Windows 10 – so hot right now…
Windows 10 – so hot right now…

wish ads in the UK and US were as fun as this and not just unrealistic clips of perky families being irrationally enthusiastic about an operating system.

Microsoft Russia [via The Verge]

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