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This article was published on March 17, 2009

Did Guy Kawasaki Just Admit to Spamming People on Twitter? Then Again, Is It Spam?


Did Guy Kawasaki Just Admit to Spamming People on Twitter? Then Again, Is It Spam?

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In a short video interview with WebWorkerDaily (posted below), entrepreneur/marketer/ex-Apple evangelist Guy Kawasaki shares his favorite web application. What’s interesting is that it’s a tool most of us would never have heard of, it’s a Twitter app called Twitter Hawk.

The application uses Twitter Search to automatically source particular terms, and when mentioned, sends automated tweets directing people to a particular site.

In Guy’s interview, the Alltop founder, uses the example of someone mentioning “Fashion Week” in a tweet. Guy will then have Twitter Hawk set up to tweet that person reminding them that they can learn all about fashion at http://fashion.alltop.com.

The question is, is it spam? Is setting up an automated process to tweet people who mention a topic that your site could help them with…spam? Is it spam if it wasn’t automated? You can see the alltop Twitter account here, judge for yourself.

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