Story by
Zee
Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos, designing, listening to good music and making lurrrve.
The application uses Twitter Search to automatically source particular terms, and when mentioned, sends automated tweets directing people to a particular site.
In Guy’s interview, the Alltop founder, uses the example of someone mentioning “Fashion Week” in a tweet. Guy will then have Twitter Hawk set up to tweet that person reminding them that they can learn all about fashion at http://fashion.alltop.com.
The question is, is it spam? Is setting up an automated process to tweet people who mention a topic that your site could help them with…spam? Is it spam if it wasn’t automated? You can see the alltop Twitter account here, judge for yourself.
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