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This article was published on April 11, 2012

Groupon’s new ‘G-Pass’ lets you bypass lines for GrouponLive events

Groupon’s new ‘G-Pass’ lets you bypass lines for GrouponLive events Image by: Yuri Arcurs - Fotolia
Robin Wauters
Story by

Robin Wauters

Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

Almost a year ago, daily deals site Groupon launched an online ticketing deals marketplace in partnership with Live Nation / Ticketmaster. Dubbed GrouponLive, the joint-venture between the two companies lets users get deals on local entertainment events, ranging from sports events, musicals to plays and concerts.

This morning, Groupon announced a new feature called G-Pass, which basically allows GrouponLive customers to bypass the box office line and head straight for the entrance for those events.

Before, people would have to take their vouchers to the counter to exchange them for actual event tickets, but with G-Pass, the ticketing, seating and barcode-scanning information will be placed right on the voucher itself.

No more lines! Well, fewer lines at least.

Groupon in a statement said G-Pass will be rolling out to all Ticketmaster venues offering GrouponLive deals throughout the U.S. and Canada.

Also read: Groupon’s stock hits all time lows

Groupon sees big growth in North America, 25% of deals now bought via mobile