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This article was published on September 9, 2013

Groupon buys European last-minute hotel booking app Blink to boost its travel business

Groupon buys European last-minute hotel booking app Blink to boost its travel business Image by: Getty Images/iStockphoto
Kaylene Hong
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Kaylene Hong

Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

Groupon announced today that it has acquired European last-minute travel app Blink, which provides same-day hotel reservations, as the daily deals site seeks to boost its Groupon Getaways travel business.

Groupon Getaways was launched in 2011 and works with hotels and other partners in a total of 48 countries to provide consumers with travel deals including hotel discounts and full-service tours. Blink, which is based in Madrid, has partnerships with more than 2,000 hotels in eight European countries and will no doubt add another invaluable layer to Groupon’s already-existing travel deals.

The Blink app will be rebranded as “Blink by Groupon”. It will have its own separate operations, but will develop an “integrated experience” between the two platforms.

Groupon Acquires Last Minute Travel App Blink [Press Release]

Headline image via Thinkstock