![Groupon’s Snap app offers cash-back on groceries in the US and Canada](https://img-cdn.tnwcdn.com/image?fit=1280%2C720&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2014%2F10%2Fsnap-promo-image.jpg&signature=bb82382cdc4cdb90b76e3bff5654cd88)
Groupon today launched a cash-back groceries app called Snap for Android and iOS users.
Customers in the US and Canada can peruse the app to see which items are included in the scheme – Groupon says roughly 25 to 30 products will be eligible at any one time – and then buy them from their preferred store as normal. When they’re done, the user takes a photograph of the receipt and Groupon will identify which cash-back offers they’re entitled to.
Once they’ve accrued at least $20 through the app, Groupon will send them the cash as a check in the mail. With the receipts, Groupon can provide brands with shopper analytics – specifically what’s in people’s baskets – so they can analyse consumer behavior and the success of their promotions.
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