Groove: The new app is a breath of fresh air for customer support

Groove, a new help desk software company based in Rhode Island and New York City, is sliding into the spotlight this summer, introducing a freshly conceived customer support solution and a beautiful, full-feature iOS application.

Groove helps deliver customer service in a fast-paced marketplace where consumer behavior is rapidly changing and businesses are struggling to stay relevant. Groove, like its competitors Zendesk and Assistly, allows companies to interact with customers over multiple channels including Twitter and Facebook. Groove provides an elegant and intuitive dashboard that enables users to aggregate open tickets from multiple channels as well as Live Chat Support, which allows for direct interface with clients and website visitors. All chats are logged in the group dashboard.

Other key features include: Email integration; proactive chat invitations; smart reporting and analytics; a powerful API. In the near future, expect CRM and project management app integrations; native Mac and Adobe Air apps; Google Apps integrations and a Gmail gadget.

Its new iPhone and iPad app, “Groove on the Go” promises to free you from the office, letting you manage your customer flow from a beach chair this summer. The app is currently waiting for Apple approval and will hopefully be available within the week.

Groove was founded in April 2011 and will be launching to the public at the end of the summer. There is no tiered pricing, Groove simply charges $15 per month per user. Sign up for beta access here.