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This article was published on May 14, 2012


    Great spoof app highlights the horrors of oil pollution with gamification, QR codes and geolocation

    Great spoof app highlights the horrors of oil pollution with gamification, QR codes and geolocation
    Martin Bryant
    Story by

    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    It looks like oil giant Royal Dutch Shell has come up with a novel solution to the pollution it is widely blamed for in the Niger Delta, Africa. The Live With It app!

    In actual fact, Friends of the Earth Netherlands is currently campaigning against Shell’s inaction over decades of leaks that have turned the region into what the environmental organization calls “the world’s largest oil spill.”

    To highlight the problem, the Worse Than Bad campaign has produced this great ad for a spoof app that Shell has ‘released’ to help the people of the Niger Delta cope with the hazards of oil pollution, gas flares and contaminated water.

    The Live With It app solves those pesky problems like ‘surviving in a heavily polluted area’ using the miracles of gamification, QR codes and geolocation. Countdown to an energy company turning this into an actual, serious product – starting… now.