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This article was published on April 14, 2016

Google’s trying to quietly kill Pocket and other bookmarking tools with new Chrome extension

Google’s trying to quietly kill Pocket and other bookmarking tools with new Chrome extension
Ben Woods
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Ben Woods

Europe Editor

Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

Google’s quietly rolled out a new Chrome extension that could severely threaten the future of ‘read it later’ features and services like Pocket.

Google previously let you save images to your account from an Image Search and tag them for quick retrieval, but it now has a Chrome extension that lets you save any entire webpage to your account.

Clearly, it’s a side-swipe at companies like Pocket, which if continually developed could pose a potential threat to similar services in the long-run.

googlesave2

Google isn’t alone either: Facebook also announced that its ‘Save to Facebook’ button is being opened up to work across the entire Web.

Both companies are hoping to give just one more reason for you to keep within their own ecosystems – it also, of course, provides yet more data about you, your interests and everything else, which is pretty useful for two companies funded primarily by ad revenue.

That might make you feel uncomfortable, or it might just be another tiny blip in the erosion of privacy that you’re prepared to live with for the additional convenience.

If it’s the latter, you can add the Chrome extension and start saving pages right away. To access them, you can go to google.com/save.

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