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This article was published on September 18, 2017

Google is serving ads in YouTube Red – even though it promises not to

Google is serving ads in YouTube Red – even though it promises not to
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Former TNW Writer

Mix is a tech writer based in Amsterdam that loves cinema and probably hates the movies that you like. Tell him everything you despise about Mix is a tech writer based in Amsterdam that loves cinema and probably hates the movies that you like. Tell him everything you despise about his work on Twitter.

So much for Google’s vows to deliver an ad-free watching experience for its premium YouTube Red service.

Peeved users have taken to Reddit to voice their frustration the search engine giant has begun displaying ads in its paid Red subscription service, which promised to deliver original content unobstructed by any promo materials.

Here are a couple of mildly annoying examples from users:

As you can see in the screenshots, the service now runs ads both on the home page and underneath certain clips.

One user who reached out to Google to express his dissatisfaction with the development, shared the following response from YouTube support:

Thanks for contacting YouTube. I can definitely understand your concern, since YouTube Red membership promises an ads-free experience across YouTube. I’ll clarify this for you.

With YouTube Red, you shouldn’t be seeing iBanner ad, image ad, pre-roll ad, ad that shows before their video starts (often 30 seconds or skippable after 5 seconds). This includes ads before and during a video, as well as banner ads, search ads, and video overlay ads. You may still see branding or promotions embedded in creators’ content that isn’t controlled by YouTube. Ad-free videos are supported across all devices and platforms where you can sign in with your YouTube account – including on compatible smart TVs/gaming consoles and the YouTube, YouTube Music, YouTube Gaming and YouTube Kids mobile apps, if they’re available in your location.

From the screenshot, looks like the ad format (print ad) is not supported by the YouTube Red.

But here is the deal: At no point does Google mention the possibility of so-called ‘print ads’ (please see first image in gallery above) showing up under videos in its Red membership details.

In fact, it explicitly goes on to guarantee an ad-free experience:

Ad-free videos are supported on youtube.com and YouTube apps when you are signed in with your YouTube Red account.

With YouTube Red, you won’t see ads hosted by YouTube such as pre-roll or mid-roll video ads, banner ads, search ads, homepage banner ads, and in-video text-overlay-ads.

Other promotional content such as video annotations, links to other videos, trailers, or featured or recommended videos may appear.

While our policies do not permit creators to include ads in their content, there could be instances in which a creator includes product placements, incidental branding, or third party-ads in their videos. A typical example of this is a live stream of a concert or sporting event.

Assuming the ‘print ad’ format does indeed fall out of Red’s list of excluded ads, Google should have taken the measure to explicitly warn subscribers against this. Otherwise, they might as well go back to the freemium YouTube service coupled with any third-party ad-blocker to get the same ‘ad-free’ experience Red offers.

One thing to point out is that these ads appear to occur only to a limited extent at the time being. Some users were unable to reproduce the ad from the abovementioned video. However, others have reported spotting pre-roll ads on Red, which is strictly the opposite of what Red’s terms and services promise.

While in all fairness the ads in question seem rather unobtrusive, this breach of trust is particularly unsettling given Google’s ambitions to build its own ad-blocker for Chrome and destroy shitty ads.

We have reached out to the Big G for a clarification and will update this piece if we hear back.

Time to go back to third-party ad-blockers, folks.

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