Nate SwannerFormer Reporter, TNW
TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.
On the mobile Web, app install pop-ups can interfere with your experience. Google is taking steps to make sure they don’t, and has begun testing half-page ads to prompt you to install an app.
The change of heart comes as we edge away from ads and towards content; Google says full-page prompts block too much of the content you’re there to see.
Google says after November 1, webpages that show full-page app install interstitials after clicking on results in mobile search will no longer be considered mobile friendly. Other full-page ads won’t be affected by this change.
It’s a small change, but may be beneficial to everyone. If you’ve ever angrily dismissed a pop-up because you just wanted to see content, this might be the happy medium everyone can agree on. A half-page ad still allows the user to see information, but also lets them think a bit longer about whether or not a native app might be better for them in the future.
➤ Mobile-friendly web pages using app banners [Google]
Get the TNW newsletter
Get the most important tech news in your inbox each week.