2 DAYS LEFT UNTIL TNW Conference 2021 – join us in Amsterdam for face-to-face business!

The heart of tech

This article was published on December 10, 2014

Google will now label mobile-friendly websites directly in Search results

Google will now label mobile-friendly websites directly in Search results
Owen Williams
Story by

Owen Williams

Former TNW employee

Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

There’s nothing worse than getting a desktop website when you’re on your phone, so Google’s got a solution.

A new feature in Google Search adds “mobile-friendly” to the description of results that are optimized for your phone. Google automatically determines if websites are mobile friendly using its Webmaster tool which is available to anyone.

6CF8391564683FF29A2C856BD488A3DB53DE

Google has been testing using icons and text to indicate which sites are mobile friendly for a few months now, but today marks the company adding it into Search for everyone.

The company is encouraging users to contact website owners to let them know about their poor mobile experience and now offers a guide on how to get started building a mobile site. Google warned earlier this year that websites without mobile sites will also be ranked lower in search.

A new wave of mobile-friendly sites [Google Blog]

Image credit: Shutterstock