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This article was published on January 30, 2015


Google Ventures introduces a site and book to help make your startup’s product better in 5 days

Google Ventures introduces a site and book to help make your startup’s product better in 5 days
Roberto Baldwin
Story by

Roberto Baldwin

Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015. Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015.

Are you putting together a startup based on a weird idea you had while drinking with friends? Well if you are, you should check out Google Venture’s site about a five-day process for answering “critical business questions through design, prototyping, and testing ideas with customers.”

Called the Design Sprint, the site and upcoming book are meant to help new companies really focus on what it is they’re building.

The process was used by startups like Next, Blue Bottle Coffee and Foundation Medicine so you know it works. Well at least it worked for those companies.

Regardless, it looks like a good exercise for any new company trying to build something that’ll change the world or more likely get bought by Google, Apple, Facebook or Yahoo.

The Design Sprint [Google Ventures]

Read Next: Google Ventures’ 6-step design process: How we revamped our entire product in less than a week