In a slightly surprising move, Google has launched via its webmaster central blog a best practice guide for search engine optimization. Why surprising you may ask? Well, Google is notorious for being pretty quiet on this front leaving it to SEO’s, designers, and developers to figure out what works best.
This being so, professional SEO’s needn’t be too concerned as it very much a basic guide and more useful to small business owners looking for ‘just the basics’. I quote…
“Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types.”
All hail the mighty Google.