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This article was published on March 11, 2015


Google opens its first branded shop in London

Google opens its first branded shop in London
Amanda Connolly
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Amanda Connolly

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Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and ed Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and editorial at the Web Summit. She’s interested in all things tech, with a particular fondness for lifestyle and creative tech and the spaces where these intersect. Twitter

Google has opened its first branded store called The Google Shop, at Currys PC World in London.

The store will sell Android devices, Chromebooks and Chromecast dongles, and also offer visitors tutorials on various Google products. It will also demo Google Apps for business-oriented customers.

Google has also set up a number of in-store experiences, including a wall customers can spray paint with a digital can, and an immersive surround screen installation of Google Earth that you can fly through.

According to a statement from Dixons Carphone Group which oversees Currys PC World, Google is hoping to host regular classes and events in the store covering topics like online security and the use of mobile devices. It will also host ‘Virtual Space Camps’ for children to learn the basics of coding.

Two more Google stores will open later this year in Currys PC World’s Fulham and Thurrock Megastores.

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