Google is a gigantic company, a collection of talent and divisions so vast that to try and keep track of everything that it is up to is hard even for the most dedciated blogger.
The company realized this, and so in the ‘20% time’ of several employees built Google New, a repository of everything fresh from Google. Think of it as an updating page of the blog posts from around the company announcing important things and updates.
It’s not that fancy, but it is very practical. The technology is dead simple: “It’s designed to pull in just those posts from various blogs.” Add in some decent layout and formatting and you have Google New. What are you waiting for? Go see what Google is up to!