Google today introduced what it calls “relevant ads” in the newly updated Google Maps app for Android and iOS. These advertisements now appear at the bottom of the screen after you perform a search.
The ads include a title, ad text, and a link to get directions. Users should know they can tap or swipe upward to see more information while advertisers should know this is a new click type called “Get location details” that results in a standard CPC charge.
Here is an example ad in action:
When you click on an ad to get location details, you’ll see additional information such as the business’ address, phone number, photos, reviews, and so on. Companies that buy these ads can offer multiple paid (the initial ‘get location details’ click, get directions, click-to-call, and clicks on the ad headline) and free (saving business information for later, sharing a business with a friend, or starting navigation) click actions for their potential customers.
Google notes AdWords will only charge for up to two paid clicks per ad impression. Aggregated reporting for free clicks are available in each company’s AdWords account and paid clicks can be found by segmenting reports by “click type.”
Many forget that despite all the various industries Google is in, ads are still its bread and butter. As such, today’s update should be no surprise: the company is merely looking at ways to generate more revenue, especially on mobile.
Google claims this new an “ad experience” is “more attractive for users and more effective for advertisers.” That of course remains to be seen.
See also – Google Maps update rolling out to Android devices, brings navigation and discovery improvements and Google Maps update for iOS rolls out with iPad support, enhanced navigation and indoor mapping
Top Image Credit: Justin Sullivan/Getty Images
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