In an effort to position itself as a thought leader, Google’s Think Insights (formerly in beta) is a one-stop shop for consumer trends, marketing insights and industry research. The site includes statistics, a research library including videos and infographics, planning tools, and a section for emerging digital trends.
Fancy a report on Volvo ads? It’s in there. Want to know about push shopping services? It’s in there. Or what about measurements of the global smartphone revolution? That’s in there too. If you only have a few minutes to spare, try playing with its Real Time Insights Finder tool, which lets you spot emerging trends and gain valuable consumer insights, all in real time. For example, the most popular video in common among males 25-34 in Italy and the U.S. is the Official Call of Duty: Modern Warfare 3 game trailer.
Earlier this year, the Think With Google team launched its online channel, which features each new issue of Google’s Think Quarterly along with Think Voices, which showcases the shared experiences and insights of marketing leaders, digital influencers and academics. These projects are part of a larger effort by Google to position itself as a world class, thought leader to its advertisers.