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This article was published on August 21, 2010

Google is testing as-you-type search results

Google is testing as-you-type search results
Brad McCarty
Story by

Brad McCarty

A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty. A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty.

According to the story at TechCrunch, Google has been testing search results that will change in real time as you type into your Google Search box.

The experiment, caught by an SEO consultant named Rob Ousbey, is part of what Google claims to be one of “50 to 200 search experiments” that the company is running at any given time. Take a look at the screen-recorded results, which look very similar to how keyboardr works:

It is, honestly, anyone’s guess as to what the benefit of such results would be. The question that ultimately comes to mind, as noted by TechCrunch, is what effect this would have on keyword-based advertising. Given that the entire context of a word can change based on a few letters, it leads to an interesting outcome when your search changes that quickly.