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This article was published on September 17, 2014


Google Glass frames and shades designed by Diane von Furstenberg are now available in the UK

Google Glass frames and shades designed by Diane von Furstenberg are now available in the UK
Nick Summers
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Nick Summers

Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.

Following its partnership in the US, online fashion retailers Net-A-Porter and Mr Porter have teamed up with Google once again to offer its ‘computer on your face’ Google Glass wearable in the UK.

As before, you can choose from five different bundles on Net-A-Porter that combine a set of stylish frames with some clip-on shades. All of the frames were designed by Diane von Furstenberg (DVF) and come in pastel colors such as Shiny Elderberry, Shiny Lagoon, Matte Java, Matte Ice and Shiny Ink. The shades, also designed by DVF, attach to the original Google Glass Explorer Edition frames, which presumably also come with each purchase.

Each bundle costs £1,250 with another £8 for shipping.

Mr Porter, meanwhile, is selling three frames from the Google Glass Titanium Collection. The options are called Bold, Thin and Split, mimicking traditional frame designs. Each variant will set you back £1,120 and they also come with a set of shades, which again attach to the original Explorer Edition frame.

London Fashion Week ended yesterday, so it’s the perfect time for both Google and Net-A-Porter to push these fashion-focused Glass designs. Wider availability beyond the Google Play store will also help Google expand the Glass community – which are essentially beta testers – beyond gadget aficionados. To make serious inroads in the UK, however, Google will need to make Glass available in bricks-and-mortar stores. Otherwise, it’ll likely remain a niche product.

Read More: Google Glass update adds support for all contacts, switching between Hangouts, email and SMS / MindRDR for Google Glass lets you take photos just by thinking, but there’s a drawback

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