Google’s partner programs are a significant part of the company’s business, offering services across Apps, Chrome, Cloud Platform, Maps and Search. The company today announced it is consolidating all of these into a single overarching service: the Google for Work and Education Partner Program.
Google believes the new master program will allow partners to use its product’s and services more successfully across the various platforms. It’s also aiming to simplify the way these services are offered, dividing partners into three tracks:
- The Sales Track is for partners whose core competency is marketing and selling Google for Work and Education products at high volume. Selling includes ongoing account management and renewals associated with a partner’s customers.
- The Services Track is for partners who provide the full range of services to customers, such as selling, consulting, training, implementing and providing technical support for Google for Work and Education products.
- The Technology Track is for partners who create products and solutions that complement, enhance or extend the reach or functionality of Google for Work and Education products.
Google’s also offering a ‘Premier’ partner tier, which allows partners some extra perks like specialized support, additional marketing opportunities and access to exclusive events.
As workplace software continues to shift towards the cloud, it’s a sensible move for the company, particularly as it makes headway into a field traditionally dominated by Microsoft.
➤ Introducing the Google for Work & Education Partner Program [Google for Work Blog]