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This article was published on August 18, 2010

Google Analytics Management API Debuts

Google Analytics Management API Debuts
Chad Catacchio
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Chad Catacchio

Chad Catacchio is a contributor writing on a variety of topics in tech. He has held management positions at a number of tech companies in th Chad Catacchio is a contributor writing on a variety of topics in tech. He has held management positions at a number of tech companies in the US and China. Check out his personal blog to connect with him or follow him on Twitter (if you dare).

Google today has expanded the way that developers can grab information out of Google Analytics accounts with a new read-only Management API.

The API is still in the Labs phase, and Google is recommending that developers, “who aren’t committed to making updates to their applications only experiment with the new API and continue to use the Account Feed as their primary source for configuration data.”

The new API adds five new data feeds (above), and Google explains it like this in its blog post on the announcement:

“Previously, the API returned all the configuration data at once, which in many cases was inefficient if you only needed a subset of data. Now with separate feeds, developers can request only the data they need. For example, it’s now easy to get the Profile IDs for a single account or the Goal configuration data for only a single Profile.”