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This article was published on February 22, 2016

Google AMP is here, and Marfeel wants to make it easier on publishers

Google AMP is here, and Marfeel wants to make it easier on publishers
Nate Swanner
Story by

Nate Swanner

Former Reporter, TNW

TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.

Mobile ad technology provider Marfeel wants to make Google’s AMP technology painless for publishers, so it made an out-of-the-box solution for building and maintaining mobile Web pages.

With AMP, publishers are expected to keep a separate HTML page available. Those pages must also be built to Google’s specs, making building and maintenance a bit of a chore.

Marfeel’s conversion solution adheres to Google’s desired specs for AMP, and allows for deep linking back to the website. The company also says its tool can be integrated into websites in a matter of minutes.

The one step process also makes legacy content available for AMP.

Google has already started pointing traffic to AMP-ready pages, so Marfeel’s conversion technology is timely.

➤ Marfeel