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This article was published on August 21, 2010

Google Acquires Visual Shopping Platform Like.com

Google Acquires Visual Shopping Platform Like.com
Chad Catacchio
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Chad Catacchio

Chad Catacchio is a contributor writing on a variety of topics in tech. He has held management positions at a number of tech companies in th Chad Catacchio is a contributor writing on a variety of topics in tech. He has held management positions at a number of tech companies in the US and China. Check out his personal blog to connect with him or follow him on Twitter (if you dare).

Google has acquired visual shopping platform Like.com for an undisclosed amount. Like.com announced the acquisition on its homepage in a note written by CEO Munjal Shah.

Shah said that joining Google is “a way to supersize our vision and supercharge our passion.” Google has yet to put out a statement on the acquisition, but we have emailed them for comment.

UPDATE: Google responded in a email:

“We’re pleased and excited to welcome Like.com to Google, where they’ll work closely with our commerce team.  While Like.com will operate its websites separately in the near term, we’re excited about the technology they’ve built and the domain expertise they’ll bring to Google as we continue to work on building great e-commerce experiences for our users, advertisers and partners.”

It will be interesting to see how Google uses Like.com, but obviously, Bing has a very nice visual shopping engine as well.