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This article was published on April 12, 2010

Google Acquires Its First Ever UK Startup. Visual Search Engine Plink.

Google Acquires Its First Ever UK Startup. Visual Search Engine Plink.
Zee
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Zee

Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos, designing, listening to good music and making lurrrve.

News just in that Google has acquired its first UK startup, a visual search engine for the mobile called Plink.

Founded by Oxford University PhD students Mark Cummins and James Philbin in 2008, Plink’s first product was PlinkArt, a mobile app that allows its users “identify almost any work of art just by taking a photo of it.”

The Guardian reports that the app was brought to Google’s attention during the Android Develop Challenge in December last year, an initiative to promote innovative new applications for Google’s mobile platform, when the pair won $100,000 – Plink’s sole funding to date.

The two founders say they will continue to work on improving visual search, primarily on Google Goggles, the Internet giant’s visual search project (video demo below). The acquisition price has remained undisclosed.