Online marketplace Goodeed is officially going global today, kicking off simultaneous campaigns in the UK, US and Germany and launching its website – www.goodeed.com.
Goodeed helps NGOs around the world by using revenues generated from its 20 second sponsored adverts to fund their work.
The aim of the company is to turn ad-watching into a priced commodity for social good so money can be raised to help NGOs without any monetary transactions taking place.
When you go onto the website, you are asked to choose the type of donation you would like to make – trees, vaccinations, or meals – then you are given a commercial to watch for a minimum of 20 seconds and that’s it.
The ad funds your donation and all you have to give is 20 seconds of your time.
Revenues generated from the ads go towards NGOs such as the UN World Food Programme, WWF, UNICEF, WeForest and more.
Goodeed was founded by 19 year old Vincent Touboul Flachaire who has said the idea came to him after reading “Building Social Business” by Muhammad Yunus (Nobel Peace Prize winner).
It has been in an open beta in France since 2014 and has already amassed over 60,000 users who made over half a million donations. Interestingly, Goodeed has said that over half of its users are under 35 years old and 70 percent have never donated to a charity before.
This shows that the new model of giving your time and attention, rather than money or being stopped on the street, is appealing to a new generation.
With the amount of time we spend watching Vines and YouTube videos of cats, 20 seconds to give a meal, plant a tree or get someone a vaccination seems like little to give.
The company has said that so far, over 200,000 meals have been provided to children in Kenya with the World Food Programme; 100,000 trees have been planted in Burkina Faso and Ehiopia with WeForest, and over 180,000 donations for vaccines have been generated.
On top of that, Goodeed has collected 50,000 litres of chlorinated water for Ebola treatment centers in Sierra Leone and helped to provide dental care for 10,000 children in Cambodia.