At long last, you can buy apps for your friends. Or, in reality, you can send apps to your significant other when you are on the rocks.
In the app store, click on the triangle next to any application to gift it. You can gift the same app to any number of people, in case you are feeling extra-generous, or extra-guilty.
You get the whole bill, making it seamless on the end of the receiver. This of course means that you don’t have to buy those dang giftcards to share the wealth anymore. Expect Apple to sell even more apps now.
Not that they ever needed help.