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This article was published on January 30, 2015

    The genius of MailChimp’s sweaty monkey finger

    The genius of MailChimp’s sweaty monkey finger
    Martin Bryant
    Story by

    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    If there’s one bit of creative user interface design that I love, it’s the animation that appears when you’re about to send an email in MailChimp.

    The chimp’s finger hovers over the button, dripping with a tasteful amount of stress-sweat.

    Screen Shot 2015-01-30 at 18.29.14

    While it looks a little out of place compared to the rest of MailChimp’s interface, it does a brilliant job of making you think. ‘Did you check your email? No, did you double… triple-check it? Are there any typos? Do all the links work? Have you said anything that will massively offend your subscribers?’

    Sure, MailChimp could have just written all of that out, but an animation paints a thousand words and it really does induce a feeling of stress that forces you to check the email one more time. After all, once it’s sent, there’s no going back.

    So, let’s raise a glass to the sweaty monkey finger.

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